How we started
Insight AI Professionals began in 2019 when our founder, Rhiannon Pryce, left a senior data-science role at a FTSE 250 insurer to do consulting work on her own terms. The first client was a Cardiff-based logistics firm that needed a better way to predict driver availability. That project, scoped on a kitchen table, cut scheduling errors by 34 % in its first quarter.
Word spread. By mid-2020 the team had grown to four, and by 2022 to nine. We moved into a proper office on High Road in New Kohlerfield, though roughly half the team works remotely on any given day. The logistics firm is still a client.
What we believe
We have three principles that shape every engagement. They aren't aspirational slogans; they're rules we follow when making day-to-day decisions about how to run projects.
Solve the real problem
Clients sometimes arrive wanting a specific technology: a neural network, a recommendation engine, a chatbot. We listen, then dig into the underlying business question. If a simpler solution answers it better, we say so. We've talked clients out of AI projects when a well-designed SQL query would do the job. That honesty is why they come back for the projects that genuinely need machine learning.
Ship, then improve
A model running in production and making real predictions, even imperfect ones, teaches you more than six months of offline experimentation. We aim to get a minimum viable model live quickly, then iterate based on real-world performance data. This approach reduces risk because you're never more than a few weeks from a usable result.
Leave the client stronger
We document everything: data pipelines, model architectures, retraining schedules, known edge cases. When we hand over a project, your team should be able to maintain it without us. If you want us to stay on for monitoring and updates, great, but you should never feel locked in.
The team
Nine people, six time zones on a busy day, one shared Slack workspace. Here are the leads.
Rhiannon Pryce
Founder and lead data scientist. Formerly at Aviva. Specialises in time-series forecasting and Bayesian methods.
Gareth Llewellyn
ML engineer. Builds and deploys production pipelines on AWS and Azure. Background in DevOps and distributed systems.
Seren Howell
NLP specialist. Leads our language-model fine-tuning work. Previously researched computational linguistics at Swansea University.
Idris Karim
Computer vision lead. Designs image classification and object detection systems for manufacturing and retail clients.
Where to find us
Our office is in New Kohlerfield, Wales. Drop us a line before visiting so we can make sure someone is in to greet you.
Address: 82 High Road, New Kohlerfield, Wales, FI9 6EF, United Kingdom
Phone: +44 338 117 0180
Email: [email protected]